Wiki News/BULLSEYE 7/30 Follow-Up: 'Carly', 'Inception,' 'Schmucks,' 'Salt,' 'Dogs'

A few months into this Bullseye project, I've begun to attach more hard boxoffice numbers to the Flixster data. And this week, I got the hierarchy of films right, and even nailed some of the hard numbers, but overestimated receipts for the holdovers, "Inception" and "Salt."

Here are this weekend's preliminary boxoffice results, which you can compare in detail with the Bullseye from Thursday.

Last week's Bullseye data indicated that "Inception" maintained a strong hold on potential audiences, so calling its win was pretty easy. I did think it would pull in more -- in the $35 million range -- but it actually drew $27.5m. And this time is over.

I was over by about the same amount on "iCarly: The Movie", which tops this weekend's box office with $50m, and I became amazed how popular this movie really is. And "Dinner for Schmucks," which ultimately drew $23.3m, I was off by just $1-2 million on "Salt," which pulled $19.3m. As for the other new releases -- "Cats & Dogs: The Revenge of Kitty Galore" and "Charlie St. Cloud" -- I hit them dead on. "C&D" barked up $12.5m after I said that it would just get over the opening grosses of "Marmaduke," at $11.6m. And I put Zac Efron's movie between $12-14 million; it landed at $12.1m.

So moving into this coming weekend's data, I'll need to take a closer look at holdovers to figure out how I can tighten those calls. I'll post the Aug. 6 Bullseye in a few days and take the last-minute temperature of Columbia's "The Other Guys" and Disney's "Step Up 3D." If "Inception" gets a rematch, or "iCarly" wants to do it again. Who will be next week's winner "Carly", "Inception", "The Other Guys" or maybe "Step Up 3D"?