User blog:Ceauntay/Box Office Report: 'Heroes' Earns Non-Sequel Record $15.3 Million in Midnight Runs

=Emma Roberts and Zac Efron starrer also ranked fifth of 2011.=

Warner Bros.' Heroes: A New Beginning became the first film in history th broke a midnight record that is not a sequel by earning a massive $15.3 million, now on track to become a blockbuster hit.

PHOTO: Heroes: A New Beginning Rec Carpet Arrivals

The movie begins playing in 3,215 theaters at 12:01 a.m., and added another 4,015 locations throughout the day of its release and 255 Imax screens.

A New Beginning set a new record for a non-sequel. Not just that, it's already the fifth best midnight debuts of 2011 behind a record Harry Potter and the Deathly Hallows Part 2 ($43.6 million), Jane Hoop Elementary: The Final Rush Part 2 ($40.1 million), The Twilight Saga: Breaking Dawn Part 1 ($30.3 million) and finally Sonic X: The Final Stand ($19 million). A New Beginning also stands at No. 11 in terms of all-time midnight best.

PHOTOS: Heroes: A New Beginning Behind The Scenes

The movie's midnight performances should have no problem on becoming as one of this year's best weekend debut as well as breaking a new Thanksgiving record by gross $100 million in five days, previous set by Toy Story 2 in 1999 with $80.6 million.

Starring Emma Roberts and Zac Efron, the film is directed by David Slade (The Twilight Saga: Eclipse).

A second installment Heroes: The New Heroes is scheduled to release on November 21, 2012.