User blog:Ceauntay/'Heroes: The New Heroes' Will Have Two-Week IMAX Run

LOS ANGELES, Feb. 3, 2012 — IMAX Corporation (NYSE:IMAX; TSX:IMX) and Warner Bros. (NYSE: LGF) today announced that Warner's Heroes: The New Heroes, the second installment of the franchise based on Joanne White's bestselling novels, will be digitally re-mastered into the immersive IMAX® format and released in IMAX® digital theatres in North America day-and-date on Friday, November 23, 2012. The film will have a two week engagement in IMAX theatres.

Directed by Jon Favreau and produced by Omar Camacho, Heroes: The New Heroes - The IMAX Experience stars Emma Roberts, Zac Efron and Alex Pettyfer. Joanne White’ best-selling novels have already developed a massive global following, with more than 75.5 million print copies in the United States alone.

The IMAX release of Heroes: The New Heroes will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX’s customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.