Wiki News/Miranda Cosgrove's ICARLY: THE MOVIE & Steve Carell-Paul Rudd’s DINNER FOR SCHMUCKS Tops Leonardo DiCaprio’s INCEPTION: Box Office; Zac Efron’s CHARLIE ST. CLOUD, CATS & DOGS: THE REVENGE OF KITTY GALORE Disappoint: Box Office - Part 1

This article will be split into halfs. For the first time since it opened 15 days ago, the Christopher Nolan-Leonardo DiCaprio sci-fi/thriller Inception lost its top spot at the North American box office on Friday, July 30, according to figures found at Box Office Mojo.

Proving what pundits have been saying all year long — that North American audiences are starved for quality fare on the big screen — the no. 1 movie at the beginning of the last weekend in July/first weekend in August was Jay Roach‘s Dinner for Schmucks, the Steve Carell-Paul Rudd comedy that boasts a 47% approval rating among Rotten Tomatoes "top critics."

Well, come to think of it, a 47% approval rating is certainly a vast improvement over popular releases such as Adam Sandler‘s Grown Ups, which will pass the $150m mark some time this weekend, and M. Night Shyamalan‘s The Last Airbender, which has collected more than $125m domestically.

Dinner for Schmucks grossed $8.4m on Friday, as per studio estimates. That translates into a $2,886 average at 2,911 venues.

Co-starring Marion Cotillard, Ellen Page, Joseph Gordon-Levitt, and Michael Caine, Inception earned $8.15m ($2,299 average at 3,545 sites), down nearly 38% from the previous Friday.

There’s no way Inception, currently at $173.97m, will pass the $200m milestone this weekend. That’ll probably take place next Tuesday or Wednesday.

Photo: Dinner for Schmucks (Merie Weismiller / DreamWorks/Paramount)